Just like the field of medicine, it is not very easy for someone to be an expert in many things when it comes to technology. In medicine you have the dentist, chiropractor, ear-nose-throat specialist, pediatrician, nutritionist, gynecologist, oncologist, specialized surgeon and many other fields that are unique. All these fields require specialized training and experience.
Technology is as varied in specialization as medicine is. It covers so much ground from fixing a computer to managing e-commerce and beyond. It is common for service providers to cross into many technology fields without knowing what they are getting into.
Let's talk about the players.
The computer guy: This is the person who knows a little about pretty much "everything" about technology. Since he/she knows little more than you do it is easier to believe they have a solution for everything. In most cases the computer guy does not know when to seek advice from someone who is truly an expert at what they do.
The computer shop: These guys start with putting desktop computers together and selling them as white boxes or just fixing a few computers that had problems. Then they will get into networking computers. After that can come the dangerous territories of website design, branding, search engine optimization, designing web applications and programming.
Advertising company: Branding, creativity and promotion of a business is the bread and butter of an ad agency. Working with printed material, website design and multimedia productions is a natural extension. They then step into everything from search engine optimizations to customized programming.
The opportunist: For this person technology is the next business opportunity, and they have tried many other failed businesses. The opportunist has a solution for every technology you have. They only see the successes a technology has had. They believe this is the thing to do. What they don't realize is technology is like any other business because the road to riches is not an easy one.
The good technology provider never claims to have the solutions for every challenge without carefully examining the situation. The business friendly service provider specializes in one area and knows when to delegate and seek help.
InfoGuru2K6 2006
About Author
Shirona has had broad exposure to computers starting with the Commodore PET in 1979, when programs and data were still being stored on audio cassettes. Since then he was involved working with many residential and business customers providing IT solutions including working on over 700 web projects. He is currently offering ConnectBridge, which makes your website active, fully functional and manageable from anywhere.Source: ArticleTrader.com
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